How to open an online store in Poland?

Useful information for those considering entering the Polish e-commerce market. For those who have already mastered the basics and are now looking for more details. And especially for those who are ready to take action but don't yet know where to start.

We will help you open a sole proprietorship in Poland and register it correctly.

Why Poland?

The Polish e-commerce market is growing by 18% per year, and competition is significantly lower than in Western Europe.

How to open an online store in Poland—this is a question many entrepreneurs ask themselves. And for good reason. Polish e-commerce is experiencing a real boom: 77% Poles regularly shop online. However, the market is far from saturated.

Why is it worth considering opening your own store in Poland now? Let's look at the numbers:

  • The e-commerce market volume exceeded 27 billion euros.
  • The average bill is higher than in Eastern Europe
  • High internet penetration rate - 84% of the population
  • Developed logistics infrastructure
  • Opportunity to enter the EU market

Getting Started: Legal Basics

The first serious step is registering a company in Poland. You have several options for legal structure:

A sole proprietorship (Jednoosobowa działalność gospodarcza) is similar to a sole proprietorship. Opening a sole proprietorship in Poland takes about a week and costs approximately 100 zlotys. This is the easiest and fastest way to start a business.

Spółka z oo is a limited liability company. It requires a minimum share capital of 5,000 zlotys, but offers greater opportunities for development and better protection of personal assets.

When registering, it's important to decide on your tax system right away. There are several options in Poland:

  • Linear tax 19%
  • Progressive scale (17-32%)
  • Fixed rate for certain activities

Technical foundation

Launching an online store is technically easier than it seems. But there are some nuances, especially for the Polish market.

Start by choosing a platform. Popular options on the Polish market include:

  • PrestaShop
  • WooCommerce
  • Magento
  • Shopify

Pay special attention to payment system integration. Polish buyers prefer:

  • BLIK
  • Przelewy24
  • PayU
  • PayPal

Be sure to enable fast payments via mobile apps—this is an important sales channel in Poland.

Storage and delivery

Organizing a warehouse for an online store often becomes a stumbling block. You have three main options:

Owning your own warehouse. Suitable for high turnover and start-up capital. Provides maximum control, but requires significant investment.

Fulfillment. Ideal for starting out. You pay only for the space actually occupied and the product transactions. You also receive professional warehouse management and integration with delivery systems.

Dropshipping. You can get started with minimal investment, but you'll have to put up with longer delivery times and lower margins.

We will help you open a sole proprietorship in Poland and register it correctly.

Peculiarities of the Polish market

Before delving deeper into organizational issues, it's important to understand the market and evaluate competitors. Polish buyers have their own unique characteristics:

  • Very attentive to price
  • They value local brands
  • Prefer payment upon receipt
  • Actively use mobile apps for shopping

Polish suppliers often offer more favorable terms to local companies. Therefore, registering a legal entity in Poland can pay off already at the procurement stage.

Marketing with a Polish accent

When entering the Polish market, it's important to remember: local consumers trust local brands. Therefore, simply translating your store into Polish is not enough.

Start by researching how competitors promote similar products. Pay attention to:

  • Search engine optimization. In Poland, Google accounts for 971,000,000 shares of the search market. Poles also frequently search for products on Allegro, a local marketplace. It's worth working on both fronts.
  • Social media. Facebook remains the leading social network for e-commerce in Poland. Instagram is popular among young people. TikTok is rapidly gaining momentum.
  • Email marketing. Poles are receptive to email newsletters as long as they are personalized and provide real value. Promo codes and special offers work well.

 

Customer Service: We Speak Polish

Polish-language customer support isn't a luxury, it's a necessity. Even if your target audience is young and English-speaking, documentation and communication should be in Polish.

Provide customer support through:

  • Chat on the website
  • Messengers (especially Messenger)
  • Phone
  • Email

When processing returns, please remember: Polish buyers have 14 days by law to return items purchased online. A reason is not required.

Finance and accounting

You can open a store in Poland with relatively little start-up capital. The minimum launch budget is:

  • Company registration: from 100 PLN
  • Basic website: from 5,000 PLN
  • First batch of goods: depends on the niche
  • Initial advertising: minimum 2,000 zlotys
  • Accounting services: from 200 PLN per month

When calculating your budget, take into account the peculiarities of the Polish tax system:

  • VAT - 23% for most goods
  • Income tax - depends on the chosen form of taxation
  • Social contributions are mandatory for business owners.

Practical advice from those who have already walked this path

The story of Marek from Wrocław is telling. He decided to launch an online sportswear store in the midst of the pandemic. For the first three months, sales were almost nonexistent. But he:

  • Found niche Polish suppliers
  • Placed emphasis on high-quality photos and videos
  • Organized fast delivery of goods
  • Offered a convenient return system

Today its turnover is 100,000 zlotys per month.

We will help you open a sole proprietorship in Poland and register it correctly.

What to pay special attention to

What you definitely shouldn't do:

  • Save on website translation
  • Ignore local payment systems
  • Neglecting the mobile version
  • Copy marketing from other markets

What really matters:

  • High-quality localization
  • Fast delivery
  • Simple return
  • Polish language support

Development prospects

The Polish e-commerce market continues to grow. However, many niches remain relatively unfilled. Particularly promising are:

  • Eco-friendly products
  • Local products
  • Household goods
  • Sports equipment
  • Children's goods

Even small stores can succeed in the Polish market. The key is to pay close attention to local specifics and avoid blindly copying business models from other markets.

Feedback from our clients

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Damien Vice

02/11/2025

Ставлю 1 звезду. Планировал начать сотрудничество через икнубатор. Отправил 3 письма, через мейл и форму на сайте, написал в инсте, сделал 2 звонка (без ответа). Потратил неделю на ожидание. Меня просто проигнорировали. Как можно доверять этому сервису, если фонд не в состоянии ответить на письмо и прислать документы для ознакомления. Жду объяснения

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Andrii Melnychuk

26/08/2025

I highly recommend Łatwy Start! Thanks to them, my two kids and I received 3-year residence cards without any stress. Special thanks to manager Kristina — she was extremely helpful and even managed to speed up the process for my children. Excellent service, very satisfied!

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Anton Mezhuiev

26/08/2025

Чудова робота, все відбулося швидко і дуже професійно, з чіткими інструкціями і нотатками про ті документи, що вимагалося надати з моєї сторони — і як саме їх правильно заповнювати. Запис на подачу і видача самої карти зайняла набагато меньше часу, ніж спочатку очікувалося (перше звернення у січні, подача документів і відбитків в березні — а в серпні вже отримав пластік).

Брав пакет з повним супроводом — ні разу не пожалкував, всім рекомендую — і дуже дякую всій компанії і зокрема менеджеру Кристині!

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Anastasiya Balotnikava

26/08/2025

Недавно получила вторую карту с Łatwy Start, как и в первый раз – все было отлично, положительная децизия по итогу.

Благодарю менеджера Кристину за работу и своевременное напоминание про все нужные шаги, довольна совместной работой ✨

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Inna

03/08/2025

3 раза членами семьи сотрудничали с компанией по получению карт побыта в разное время и работали с разными специалистами. До этого были попытки с другими компаниями , но именно высочайший уровень профессионализма Latwy Start сделал нас постоянными клиентами. Каждый раз самое благоприятное впечатление за высокий уровень профессиональной работы и моральную поддержку. Особая отдельная благодарность Ольге! Ольга очень помогла, всегда на связи по любым вопросам, отличные профессиональные советы на каждом этапе, начиная с первого общения еще до заключения договора и до успешного получения карты. Как ангел-хранитель «провела за ручку» через все сложные перепитиии, поддержала словом и делом. Огромная Благодарность Ольге и всей компании! Процветания вам и хоррших клиентов!

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Oleksandr Drobyshev

15/07/2025

Все супер

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Yevgeniy Postebailo

14/07/2025

Всё понравилось, везде сопроводили, всё обьяснили.
Была пара непонятных вещей, но не стесняйтесь спрашивать — всегда отвечают и консультируют.
Рекомендую обращаться.

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Aliaksei Seniukovich

11/07/2025

Хочу выразить огромную благодарность Кристине из Łatwy Start за профессиональную помощь в получении вида на жительство в Польше. Благодаря её опыту, внимательности и доброжелательному отношению весь процесс прошёл легко и без лишнего стресса. Кристина всегда была на связи, подробно отвечала на все вопросы и помогала на каждом этапе оформления документов. Искренне рекомендую её услуги всем, кто ищет надёжную поддержку в решении миграционных вопросов в Польше!

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Gennady Bakunovich

11/07/2025

I had a really positive experience with Łatwy Start. Manager Kristina was supportive and always ready to help with any questions. I got my temporary residence permit without any issues and with minimal effort on my part. I really appreciate their work and highly recommend them 🙌

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