How to open an online store in Poland?

Useful information for those considering entering the Polish e-commerce market. For those who have already mastered the basics and are now looking for more details. And especially for those who are ready to take action but don't yet know where to start.

We will help you open a sole proprietorship in Poland and register it correctly.

Why Poland?

The Polish e-commerce market is growing by 18% per year, and competition is significantly lower than in Western Europe.

How to open an online store in Poland—this is a question many entrepreneurs ask themselves. And for good reason. Polish e-commerce is experiencing a real boom: 77% Poles regularly shop online. However, the market is far from saturated.

Why is it worth considering opening your own store in Poland now? Let's look at the numbers:

  • The e-commerce market volume exceeded 27 billion euros.
  • The average bill is higher than in Eastern Europe
  • High internet penetration rate - 84% of the population
  • Developed logistics infrastructure
  • Opportunity to enter the EU market

Getting Started: Legal Basics

The first serious step is registering a company in Poland. You have several options for legal structure:

A sole proprietorship (Jednoosobowa działalność gospodarcza) is similar to a sole proprietorship. Opening a sole proprietorship in Poland takes about a week and costs approximately 100 zlotys. This is the easiest and fastest way to start a business.

Spółka z oo is a limited liability company. It requires a minimum share capital of 5,000 zlotys, but offers greater opportunities for development and better protection of personal assets.

When registering, it's important to decide on your tax system right away. There are several options in Poland:

  • Linear tax 19%
  • Progressive scale (17-32%)
  • Fixed rate for certain activities

Technical foundation

Launching an online store is technically easier than it seems. But there are some nuances, especially for the Polish market.

Start by choosing a platform. Popular options on the Polish market include:

  • PrestaShop
  • WooCommerce
  • Magento
  • Shopify

Pay special attention to payment system integration. Polish buyers prefer:

  • BLIK
  • Przelewy24
  • PayU
  • PayPal

Be sure to enable fast payments via mobile apps—this is an important sales channel in Poland.

Storage and delivery

Organizing a warehouse for an online store often becomes a stumbling block. You have three main options:

Owning your own warehouse. Suitable for high turnover and start-up capital. Provides maximum control, but requires significant investment.

Fulfillment. Ideal for starting out. You pay only for the space actually occupied and the product transactions. You also receive professional warehouse management and integration with delivery systems.

Dropshipping. You can get started with minimal investment, but you'll have to put up with longer delivery times and lower margins.

We will help you open a sole proprietorship in Poland and register it correctly.

Peculiarities of the Polish market

Before delving deeper into organizational issues, it's important to understand the market and evaluate competitors. Polish buyers have their own unique characteristics:

  • Very attentive to price
  • They value local brands
  • Prefer payment upon receipt
  • Actively use mobile apps for shopping

Polish suppliers often offer more favorable terms to local companies. Therefore, registering a legal entity in Poland can pay off already at the procurement stage.

Marketing with a Polish accent

When entering the Polish market, it's important to remember: local consumers trust local brands. Therefore, simply translating your store into Polish is not enough.

Start by researching how competitors promote similar products. Pay attention to:

  • Search engine optimization. In Poland, Google accounts for 971,000,000 shares of the search market. Poles also frequently search for products on Allegro, a local marketplace. It's worth working on both fronts.
  • Social media. Facebook remains the leading social network for e-commerce in Poland. Instagram is popular among young people. TikTok is rapidly gaining momentum.
  • Email marketing. Poles are receptive to email newsletters as long as they are personalized and provide real value. Promo codes and special offers work well.

 

Customer Service: We Speak Polish

Polish-language customer support isn't a luxury, it's a necessity. Even if your target audience is young and English-speaking, documentation and communication should be in Polish.

Provide customer support through:

  • Chat on the website
  • Messengers (especially Messenger)
  • Phone
  • Email

When processing returns, please remember: Polish buyers have 14 days by law to return items purchased online. A reason is not required.

Finance and accounting

You can open a store in Poland with relatively little start-up capital. The minimum launch budget is:

  • Company registration: from 100 PLN
  • Basic website: from 5,000 PLN
  • First batch of goods: depends on the niche
  • Initial advertising: minimum 2,000 zlotys
  • Accounting services: from 200 PLN per month

When calculating your budget, take into account the peculiarities of the Polish tax system:

  • VAT - 23% for most goods
  • Income tax - depends on the chosen form of taxation
  • Social contributions are mandatory for business owners.

Practical advice from those who have already walked this path

The story of Marek from Wrocław is telling. He decided to launch an online sportswear store in the midst of the pandemic. For the first three months, sales were almost nonexistent. But he:

  • Found niche Polish suppliers
  • Placed emphasis on high-quality photos and videos
  • Organized fast delivery of goods
  • Offered a convenient return system

Today its turnover is 100,000 zlotys per month.

We will help you open a sole proprietorship in Poland and register it correctly.

What to pay special attention to

What you definitely shouldn't do:

  • Save on website translation
  • Ignore local payment systems
  • Neglecting the mobile version
  • Copy marketing from other markets

What really matters:

  • High-quality localization
  • Fast delivery
  • Simple return
  • Polish language support

Development prospects

The Polish e-commerce market continues to grow. However, many niches remain relatively unfilled. Particularly promising are:

  • Eco-friendly products
  • Local products
  • Household goods
  • Sports equipment
  • Children's goods

Even small stores can succeed in the Polish market. The key is to pay close attention to local specifics and avoid blindly copying business models from other markets.

Feedback from our clients

Tanya Zhovna Profile Picture

Tanya Zhovna

09/02/2026

Хочу искренне поблагодарить Latwy Start и отдельно Ольгу за отличную работу и поддержку на каждом этапе.

Ольга настоящий профессионал и при этом очень чуткий, внимательный человек. С самого начала она сопровождала меня шаг за шагом: помогала со сбором документов и подробно консультировала, а затем взяла на себя все организационные моменты и полностью сняла стресс, который обычно сопровождает такие процедуры.

С огромным удовольствием рекомендую её всем, кто ценит профессионализм, надёжность и человеческое отношение. И, без сомнений, обращусь к ней снова

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Max

27/01/2026

Получил карту Сталэго Побыта при помощи Latwy Start по корням. Сам в это полностью не вникал. Сказали какие документы нужны и куда нужно прийти. Все сделал теперь карта на руках.

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Denis Litvinov

15/01/2026

Łatwy Start – отличный выбор для IT специалиста, всё работает как часы. Плюсом есть полная прозрачность о том, как и что происходит со стороны выставления фактур и оплат.

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ALEXANDR

28/12/2025

Оформлял карту сталего побыта, меня сопровождала Кристина. Все было хорошо: отношение было доброжелательное, вся информация предоставлялась вовремя, а пояснения были понятными и подробными. Процесс прошёл спокойно и без лишних переживаний.

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Дарина Дробышевская

03/12/2025

Хочу оставить отзыв о работе Latwy Start, а именно о сотрудничестве с Ольгой. Она — профессионал с большой буквы и очень приятный человек.

Ольга помогала мне на каждом этапе: от сбора документов, где она постоянно консультировала меня и предоставляла примеры заполнения, чтобы всё было идеально, до самого посещения ужонда, где она сопровождала меня и полностью сняла стресс, связанный с процедурой.

После подачи Ольга регулярно информировала меня о статусе моего дела и делала всё возможное, чтобы его рассмотрели быстрее.

Я безмерно довольна её работой и обязательно обращусь к ней снова. Сегодня я забрала свою первую карту на 3 года, и точно знаю — без Ольги я бы не справилась!☺️

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Vladimir Drobyshevsky

28/11/2025

Хотел бы оставить положительный отзыв о услугах данного агенства. Мои куратором была Ольга. Получил карту побыта, все понравилось: о всех нюансах получал информацию, на все вопросы Ольга отвечала, даже на самые глупые) Ничего не забыли, результат в виде карты получен, рекомендую!

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Svitlana

21/11/2025

I’m really thankful to Olga for all her help. From answering the questions to receiving the residence permit. The process was smooth and there was no stress. That took only 5 months from application to obtainment.

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Damien Vice

02/11/2025

Ставлю 1 звезду. Планировал начать сотрудничество через икнубатор. Отправил 3 письма, через мейл и форму на сайте, написал в инсте, сделал 2 звонка (без ответа). Потратил неделю на ожидание. Меня просто проигнорировали. Как можно доверять этому сервису, если фонд не в состоянии ответить на письмо и прислать документы для ознакомления. Жду объяснения

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Andrii Melnychuk

26/08/2025

I highly recommend Łatwy Start! Thanks to them, my two kids and I received 3-year residence cards without any stress. Special thanks to manager Kristina — she was extremely helpful and even managed to speed up the process for my children. Excellent service, very satisfied!

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